Leo is 'I express' Leo is the awareness of 'personality' The Leo objective is to celebrate 'who it is' through personal expression. Its strategy is through creativity. This is not necessarily creativity in the artistic sense but anything Leo can give life to, leaving its personal stamp of recognition. Leo finds joy in its ability to express from the identity. It has total permission to glorify in the self and feel comfortable within its own skin. What Leo has to offer stems purely from it as an individual. Like the Sun, Leo needs to shine; what it creates is manifested through the energy of its rays. The Leo cup needs to be brimming with life leaving any overspill for others to enjoy. Leo loves to stand out and be noticed and just as life on earth reflects the energy of the Sun, Leo also requires a positive response. Leo needs to be aware of directing and expressing its energy productively and generously; otherwise Leo can fall into the trap of meaningless attention seeking and domination, stemming from a fearful empty personality with nothing intrinsic to offer. Leo is synonymous with the image of royalty, leadership and the performer. Its energy is playful, creative, grand, loyal and generous.